Analysis of online posts and comments regarding Greek tourism (including Ionian Islands)

Greece, both overall and each region individually, maintained its competitiveness regarding the visitor experience, with a rating higher than the European average. The satisfaction level remained very high (Greece: 9.2 and Athens: 9.1) and significantly higher than Europe's overall rating (8.9).

Thessaly and Western Macedonia received the highest ratings during the April-June quarter.

Visitors increasingly prefer to travel to areas outside the main cities.

The workforce, cultural experience, gastronomy, and sea experience receive the highest ratings.

There is an increase in discussions about high temperatures and wildfires (especially in June), affecting the country's reputation and the tourist experience.

Greece's online reputation continues to gather the largest volume of positive discussions in the areas of culture and gastronomy.

Tourist experience by region

Thessaly received the highest rating regarding culture, followed by Central Macedonia, the Peloponnese and Western Greece.

Crete leads in terms of gastronomy, with the Ionian Islands and Western Macedonia following closely.

An impressive finding is that Epirus received the most positive evaluations for the sea experience.

Regarding the workforce, Central Greece, Epirus and the Ionian Islands had the highest ratings.

Central Greece leads in evaluations for value for money, followed closely by Western Greece.

Sustainability was most praised in Central Macedonia, which also received the highest rating for hygiene.

Evaluation of the tourist experience by market:

The five international markets with the highest volume of reviews of Greece were, in order, the United Kingdom, the United States, France, Germany, and Italy.

Visitors from the United States and the United Kingdom gave the highest overall ratings, followed by those from Germany, France, and Italy.