Ionian Islands Regional Authority at 11th Athens International Tourism & Culture Expo 2024

"Once again, our islands had a particularly dynamic presence. We targeted both domestic tourism and foreign markets in a focused manner, promoting our islands as an ideal vacation and leisure destination throughout the year."

This year's event focused on enhancing inbound tourism to Greece, showcasing the unique opportunities Greek destinations offer for experiential travel year-round. Zakynthos was the honoured destination of the year.

The Ionian Islands Region booth received great response and acceptance from the public and tourism professionals. It was visited by journalists, tour operators and travel agents from various countries, while numerous B2B meetings were held with tourism companies and industry professionals to promote the islands.