Sunday 19.01.2025 ΚΕΡΚΥΡΑ

Tourism promotion for 2025

Από την παρουσίαση του σχεδίου τουριστικής προβολής για το 2025
tourism
17 Jan 2025 / 10:17

CORFU. Central Corfu Deputy Mayor, Spyros Halikopoulos, presented the promotional plan for 2025 to tourism representatives.

The municipal tourism promotion for this year includes content creation (texts, photos, videos), publicity on the internet and in the media, the development of a commercial identity and participation in international tourism exhibitions.

The draft Tourism Promotion Programme for the Central Corfu Municipality for 2025 was presented to tourism representatives as part of the consultation process with tourism stakeholders. It will be submitted for discussion and decision-making at the upcoming Municipal Council meeting.

Deputy Mayor Spyros Halikopoulos presented the 2024 activity report and outlined the key pillars of the Municipality's strategy for tourism promotion. He emphasised that, in the past year, the Municipality allocated more resources to tourism promotion than in previous years, despite its tight financial constraints.

 

Strengthening Promotion

The Deputy Mayor stressed that the Municipality is proceeding with expenditures in line with its financial capabilities. He noted the necessity of participation from all parties, including tourism organisations and the other two municipalities on the island, to achieve a robust result. Efforts toward collaboration, similar to initiatives in other regions, are already underway to achieve this goal.

 

During the subsequent discussion, participants highlighted the need for closer and more tangible cooperation among all stakeholders. This is essential to adapt tourism promotion to modern trends and to address various challenges related to the destination's sustainability. These include infrastructure development, supporting the primary sector within the tourism framework, and broadening the benefits of tourism for the local community.