GNTO to spend over 1m Euros on promotion of Greek tourism in American mass media
tourism
02 Jan 2020
/ 11:41
ATHENS. Approval has been given for a 1m Euro Greek tourism advertising campaign in American mass media.
The Greek National Tourist Organisation (GNTO) has approved a promotional and advertising campaign in the New York Times, Kayak, Conde Nast, Travel & Leisureand the Wall Street Journal to increase bookings for the first half of 2020.
The cost of the campaign comes to over 1m Euros including VAT.
The campaign in the New York Times aims to get a total of 5,135,754 impressions. The target markets are the states of California, New York, New Jersey, Massachusetts, Pennsylvania, Illinois, Texas and Florida and the campaign will last 2½ months during the period from January to March.
The campaign in Kayak aims to get a total of 11,904,762 impressions from Display and Kayak + Display and 50,000 clicks from Inline Ad. The target markets are the USA and Canada and the competitors are Spain, France, Italy, Croatia, Turkey and Egypt. The campaign will last 3 months during the period from January to April.
The campaign in Conde Nast aims to get a total of 5,032,799 impressions and the target markets are the USA and Canada. The campaign will last 3 months during the period from January to April.
The campaign in Travel & Leisure aims to get a total of 2,952,310 impressions and views and the target market is the USA. The campaign will last 3 months during the period from February to May.
The campaign in the Wall Street Journal aims to get a total of 4,177,975 impressions and the target markets are the USA and Canada. The campaign will last 4 months during the period from January to May.
Source: Tornosnews.gr
The cost of the campaign comes to over 1m Euros including VAT.
The campaign in the New York Times aims to get a total of 5,135,754 impressions. The target markets are the states of California, New York, New Jersey, Massachusetts, Pennsylvania, Illinois, Texas and Florida and the campaign will last 2½ months during the period from January to March.
The campaign in Kayak aims to get a total of 11,904,762 impressions from Display and Kayak + Display and 50,000 clicks from Inline Ad. The target markets are the USA and Canada and the competitors are Spain, France, Italy, Croatia, Turkey and Egypt. The campaign will last 3 months during the period from January to April.
The campaign in Conde Nast aims to get a total of 5,032,799 impressions and the target markets are the USA and Canada. The campaign will last 3 months during the period from January to April.
The campaign in Travel & Leisure aims to get a total of 2,952,310 impressions and views and the target market is the USA. The campaign will last 3 months during the period from February to May.
The campaign in the Wall Street Journal aims to get a total of 4,177,975 impressions and the target markets are the USA and Canada. The campaign will last 4 months during the period from January to May.
Source: Tornosnews.gr
